Emmitt Smith
NFL Leading Rusher, Three-Time Super Bowl Champion & Best-Selling Author

Opening Keynote

DAY 1: wednesday, october 9
10:00 a.M. – 11:30 a.M.

IFMA is thrilled to announce NFL legend, businessman and entrepreneur Emmitt Smith as the World Workplace Opening Keynote Speaker! In this engaging session, Smith will provide attendees with the rare opportunity to hear directly from one of the greatest NFL players of all time, offering unprecedented insights into his illustrious career — both on and off the field. In this moderated interview format, attendees will have the chance to pose their own questions — making this an unforgettable interactive experience. Smith’s wisdom, anecdotes and perspectives on success, leadership and overcoming challenges is sure to be inspiring and enlightening — a great way to kick off World Workplace week!

Emmitt Smith, businessman and entrepreneur, leads several companies spanning real estate, construction, technology and renewable energy. His current businesses include E J Smith Enterprises; E Smith Legacy, a premier real estate development firm; E Smith Advisors, a majority-owned joint brokerage firm in partnership with Newmark Knight Frank, a globally recognized real estate advisory firm; EJ Smith Construction, a Dallas-based commercial and civil construction management and general contractor; PROVA Group, Inc., an enterprise providing technology-based authentication solutions for memorabilia and high value items; and Notable Live!, a mobile social media platform connecting celebrities and notables with their fans.

Prior to his business career, Mr. Smith played in the National Football League for the Dallas Cowboys and Arizona Cardinals, earning such accolades as the NFL’s All Time Leading Rusher, Super Bowl XXVIII MVP and induction into the NFL Hall of Fame.

Mr. Smith earned his bachelor's degree from the University of Florida, where he played football for the Florida Gators.

Pamela Barnum, MPA, J.D.
Trust Strategist & Nonverbal Communication Expert

Plenary speaker

DAY 2: thursday, october 10
8:00 A.M. – 9:30 A.M.

Session details coming soon!

Pamela Barnum is a communication expert focused on strategies and techniques that increase trust, improve relationships, and decode nonverbal cues.

Her expertise has been featured in print media, radio, and television news programs throughout Canada and the United States.

Her TEDx Talks, “What Drug Dealers Taught Me About Trust” and "How Empathy Empowered an Undercover Cop," have been viewed more than 450,000 times and continue to attract praise and interest from around the world.

Andrew Busch
Economic Futurist & Former First Chief Market Intelligence Officer for U.S. Government

Closing keynote

DAY 3: Friday, october 11
1:00 p.M. – 2:00 p.M.

Session details coming soon!

Andrew Busch, the former 1st Chief Market Intelligence Officer for the US government and economic futurist at AndrewBusch.com, streamlined complex economic and market data for government and public consumption during his tenure with the CFTC. He briefed various high-profile entities, including the White House, US House, US Senate, SEC, Federal Reserve Board, and US Treasury staff on topics such as interest rates, inflation, trade dynamics with China, and technological impacts on the economy. Prior to his government role, Busch founded Bering Productions, Inc (BPI), a financial markets and policy research firm, and served as the Global Currency and Public Policy Strategist for Bank of Montreal (BMO) in Chicago. An author and sought-after consultant and keynote speaker, he specializes in advising clients across industries such as chemicals, financial services, energy, real estate, manufacturing, construction, and agriculture, with expertise in navigating global economic trends and events.

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